Dads Space is hosting an issue dedicated to fathers who are affected by the recession. The website hosts a dad-friendly package of advice and resources, signposting fathers to the most relevant professional parenting and family support organisations.
To promote and support the launch, Dads Space has developed a viral video campaign to be distributed through YouTube and other social media.
The School 4 Dads campaign deliberately plays to those who are suspicious of seeking help by parodying the motivational speaker/self-help industry. A comedy vehicle was chosen to reach the widest word-of-mouth audience. At the end of each documentary-style sketch, viewers are directed to Dads Space, where they can get ‘real life, no-nonsense advice’ if they are affected by any of the serious parenting themes raised.
About Dads Space
Dads Space targets fathers who may otherwise be reluctant to seek help through more formal channels. It provides dad-friendly ‘no-nonsense’ advice and resources through the website www.dads-space.com and via social media (YouTube, Facebook etc.).
www.dads-space.com
Meet Simon Wallace, below:
Wednesday 12 August 2009
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